TIPS ON GETTING THE 3-RING SALE

Seed the idea of the platinum band when you sell the superiority of the platinum engagement setting. The same qualities that make platinum ideal for the engagement setting make it equally fitting for wedding bands. Its natural white color will remain true forever and will never tarnish.

Collect contact information so that you can reconnect with your engagement ring customers at the right time for their wedding band purchases.

Leverage the man's practical appreciation of platinum's unique physical traits into a wedding band discussion.

Put a platinum wedding band in their hands so that they feel its heft and quality when your customers are shopping. Platinum's density and durability make it the best choice of metal for rings worn under varied conditions and constant stress, as wedding bands will be.