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| Thursday, August 19, 2010 | |  | |
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Media Highlights Winners of the Platinum Innovation Challenge - JCK 2010
This June, PGI-USA and JCK Las Vegas teamed up to host the Platinum Innovation Challenge - JCK 2010, a design competition open to all JCK participants. A judging panel that included Hollywood stylists, editors, retailers and technical experts evaluated more than 75 platinum designs according to originality, creativity, quality, wearability and innovation within five separate design categories, and designs by manufacturers Benchmark, Designs by Vatche, Steven Kretchmer, True Knots, and Uneek were unanimously chosen as winners. The winning pieces not only impressed the Challenge's esteemed panel of judges, but their innovation designs have also made an impact on leading trade media, with leading publications including JCK, JQ, MJSA and National Jeweler featuring the winning designs! Click here to view the winning designs and read media coverage of the Challenge's winners. |
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Retail Jeweler
JCK Magazine
Rapaport |
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PGI is introducing iFrame technology that allows platinum jewelry designers and retailers to customize existing platinum content for their own website. Read more to find out how to take advantage of this FREE tool.
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A recent article in National Jeweler reveals how retailers and manufacturers are profiting from lower priced platinum product. Read complete article here. |
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Jewelers have recognized the need to make platinum jewelry more accessible to customers with more modest budgets who are entering retail stores looking for platinum, but are being offered, but are being sold less profitable metals as an alternative because retailers are not carrying entry priced platinum options. about how both manufacturers and retailers are addressing consumer desire while increasing their incremental platinum profits by offering innovative "Entry Platinum" product. |
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JCK Online
JQ
MJSA |
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