Dutch model and singer Sylvia Geersen is the new face of Kwiat, having been hand-picked by esteemed photographer Patrick Demarchelier.

Kwiat produces platinum jewellery of the highest order and its pieces have been worn this year by the likes of Forest Whittaker and Leonardo di Caprio.

The luxury jewellery maker is this year celebrating its 100-year anniversary and Geersen was chosen to represent this momentous campaign.

Demarchelier recalled: "From the first moment that I met Sylvia, I was captured by her brilliant blue eyes and her timeless beauty. I thought she was the perfect complement to Kwiat's classic diamond jewellery designs."

Earlier this year, Kwiat's sensational platinum jewellery was worn by dozens of the world's most beautiful actresses at the 79th Annual Academy Awards.

Diane Keaton, for instance, wore platinum and diamond hoop earrings by Kwiat and Natalie Portman chose the designer's platinum, diamond and onyx earrings.

More spectacularly, Dreamgirls star Anika Noni Rose wore platinum and diamond Dream Shoes by Stuart Weitzman, adorned with 1,420 diamonds by Kwiat. The shoes were worth an estimated $500,000, suggesting the 34-year-old was more than happy to compete with co-stars Beyonce Knowles and Jennifer Hudson.

Kwiat's jewellery was also chosen by Ally McBeal star Portia de Rossi, whose platinum stackable bracelets, stud earrings and cocktail ring were worth an estimated $1 million.

Responding recently to news that Sylvia Geersen had been enrolled to promote the brand further, Greg Kwiat said: "We are thrilled with the campaign and feel that Sylvia perfectly captures that classic Kwiat sophistication while infusing life and spontaneity to the brand."