Platinum jewelry retailer De Beers has recently opened a new store in the United States, it has been revealed.

Based in Houston, Texas, the 1,353 sq ft branch is sure to offer customers a range of stunning jewelry including bedazzling platinum rings and earrings, reports International Diamond Exchange.

The new store complements the three existing branches the company has in the United States - Fifth Avenue in New York, Beverly Hills' Rodeo Drive and at Caesars Palace in Las Vegas.

Visitors will be able to purchase items from a whole host of stunning De Beers collections including Radiance and Secrets of the Rose, not to mention unique pieces and a number of new designs by Raphaele Canot creative director for the platinum jewelry company.

In addition, the Houston store features ornate etched glass paneling and a VIP room for private presentations of platinum jewelry and other items of finery.

The platinum jewelry company also has branches in London, Dubai, Tokyo and Paris.