Given that she is the daughter of billionaire property tycoon Donald Trump, it isn't hard to imagine that Ivanka Trump has probably worn some of the most stunning platinum jewelry that money can buy.
But now she is to head out in the world of luxurious finery on her own as Ms Trump launches a line of jewelry which features a range of diamond and platinum bracelets, earrings, necklaces and rings.
She told Elle Magazine: "Fine jewelry is in my blood. Growing up, I was surrounded by some of the most amazing diamonds and gems, my mother's collection was breathtaking."
The line, she stated, targets "modern, sophisticated women who love jewelry as much as I do".
Her pieces feature a hidden coral circle trademark and are to be sold exclusively at Ms Trump's own stores - the first of which opened in New York earlier this week.
The first Ivanka Trump boutique is located on Madison Avenue and features jewelry worth up to $350,000.
Meanwhile, Las Vegas has been earmarked at the next city to receive a branch with other locations to be revealed in time.
In related platinum jewelry retail news, Tiffany has recently opened a 5,100 sq ft branch in Los Angeles.
