Men who are struggling to choose the perfect engagement ring need no longer worry as a new advice hotline is launched.

The Hadar Hotline is a free service that is designed specifically to help men in the process of selecting jewelry. It offers sound advice on the latest trends and popular styles of the moment.

With such wealth of choice on the market today, men can walk into a jewelry store and find themselves overwhelmed by the options and end up leaving empty handed.

Callers may be unsure of ring size or whether to by platinum or gold, but the service is aimed at setting things straight and helping the buyer save time and money.

According to the company, women under the age of 50 prefer to wear platinum or white gold, which may be due to its contemporary elegance and timelessness.

Meanwhile European ladies enjoy wearing 18 carats and Asian girls prefer pieces between 20 and 24 carats.