A leading online provider of diamond engagement rings has created 3D views of its products to give buyers an enhanced experience.

Danforth Diamond, which provides platinum and gold bands, has created the innovative images of 20 of its most popular rings.

While some companies have created digital representations of their jewellery, Danforth has opted to create pictures using the actual pieces.

"We wanted to make sure that our customers knew exactly what they were getting by shopping with us," Jill Renee, president of Danforth Diamond, said.

"Our 3D diamond engagement rings are the perfect way to see exactly what you want to buy to make sure you get the diamond engagement ring that's perfect for her."

Meanwhile, The Knot has revealed its top engagement ring trends for the upcoming year.

At the top of the list were neutral colour gems such as sapphires and rubies, closely followed by surrounding diamonds to add "tons of sparkle".