The Federal Trade Commission (FTC) has issued a Federal Register Notice asking for opinions on its proposed amendment which would allow jewellery marketers to refer to platinum and non-platinum group metal alloy products as "platinum".
 
The Jewellers Vigilance Committee (JVC) also revealed that the FTC is querying whether the guides should treat platinum plated products in a similar manner to gold plated items, reports Jewellers Circular Keystone.
 
Public comment on two issues - how to mark or describe non-deceptively products that contain at least 500 ppt, but less than 850 ppt, pure platinum and whether the guides should provide information on how to mark or describe platinum clad, plated and filled products - is being sought.
 
JVC will then collaborate with the Platinum Task Force to address the current proposals and answer the specific questions the FTC posed in connection with the proposed revisions to the  jewellery guides.
 
The JVC was formed in 1912 to provide education and self regulation to the jewellery industry.