Damiani jewellers has revealed that Sharon Stone will be the face of its new campaign.

The Basic Instinct actress was photographed for the new campaign advertisements by photographer Solve Sundsbo in Los Angeles in March this year, Jewellers Circular Keystone has reported.

Italian jeweller Damiani will be using Sharon to front the campaign which the company says "epitomizes female icons throughout legend and history".

"These are women who are beautiful, romantic, tender, charming, brave, confident, courageous, and full of mystery, who always feel at ease regardless of their environment," the company said in a statement.

According to the news provider, Sharon is an ideal fit with the brand's image, which has always used women in its advertising that have "strong personalities and natural beauty"

.