An online collection of men's platinum watches has been released by preciousplatinum.com. The range features 27 platinum watches, including one from Robert Greubel and Stephen Forsey which has four separate tourbillions linked to two independent regulating mechanisms and a 50-hour power reserve.
The International Watch Company Schaffhausen has designed six watches in platinum which use the latest technology to rejuvenate striking designs from the past.
Platinum is frequently seen on celebrities such as Beyonce, Hayden Pannetiere and Anne Hathaway.
However, men are choosing the white precious metal too for special jewelry such as watches and wedding rings.
Russell Crowe, Gavin Rossdale and Adam Sandler are among the Hollywood men who have opted for platinum wedding rings along with their significant others.
Platinum is also a popular choice for the red carpet, with a variety of Hollywood stars choosing platinum for premieres and awards.
At the 15th Annual Women in Hollywood Tribute, actresses Anne Hathaway and Angie Harmon sparkled in platinum jewelry.
