Supporting Facts:
 A study by Conde Nast Bridal Group revealed 81% of brides prefer platinum for their engagement ring.
PGI conducted a profitability survey which showed platinum is 2.7 times more profitable than white gold (per unit).
Of the consumers that purchased either a white gold or a platinum ring, 40% of them considered both metals before they began the purchase process; however 50% of engagement rings ultimately purchased are white gold.
To help retail jewelry sales associates turn their consumers' preference for platinum into platinum jewelry sales, and benefit from its higher profitability, PGI is launching the third generation of its free online training module, Platinum Learning, titled "She PREFERS platinum."
"She PREFERS platinum" uses a new sales device, the acronym PREFERS, which represents the 7 top qualities of platinum that help convey the reasons why platinum is the most valued metal for your bridal customers.
PREFERS:
P - PURE - Platinum jewelry is more PURE
R - RARE - Platinum is 30 times more RARE than gold
E - ENDURING - Platinum is ENDURING
F - FEELS SIGNIFICANT - Platinum FEELS SIGNIFICANT
E - EMOTIONAL - Platinum usually elicits a positive EMOTIONAL response
R - REAL WHITE - Platinum is a REAL WHITE metal
S - SECURELY - Platinum holds diamonds most SECURELY
There is a true synergy between bridal and platinum. The bridal customer desires to make the right choice for the most important three rings and platinum is the best metal for this occasion due to its purity, durability and enduring nature. SHE PREFERS PLATINUM empowers sales associates with the knowledge and skills needed to confidently and successfully sell platinum.
How to Take Advantage OF PLATINUM LEARNING: She PREFERS Platinum
Visit www.platinumlearning.com and register your store and sales associates
When: Beginning February 17, 2010
All sales associates that complete the training receive a $10 Starbucks gift card
This is a complimentary educational course offered by PGI.
Click here to view the training www.platinumlearning.com
Get started today by visiting .
You can have your own group created for your store. This allows you to monitor your store's progress through the online training as a company. For more details please contact Kristyn Beausoleil ().
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