PGI-USA offers platinum-focused educational seminars at the Atlanta Jewelry Show and the Smart Jewelry Show
WHO: Platinum Guild International, the marketing arm for the worldwide platinum jewelry industry
WHAT: Platinum Guild International will be presenting a range of platinum-focused educational
seminars at Atlanta Jewelry Show and the Smart Jewelry Show. Below is a brief overview of what
PGI-USA will be offering at each show:
Atlanta Jewelry Show: Sunday, March 7
Platinum Bridal Seminar - The Bright Spot: 9 a.m. - 10:30 a.m in Room 103
More than 2 million people will marry in the U.S. this year - are you maximizing your profitability on each transaction? Kevin Reilly, Manager of Industry Relations at PGI-USA will share important consumer research results that present an incremental profit opportunity for jewelers who run a successful bridal business. Through this interactive session, you'll also learn how PGI can help you to seize this opportunity with the world's most precious and most profitable metal.
Platinum Alloys, Features and Benefits: 10:45 a.m. - 12 p.m. in Room 104
When working with platinum, as well as buying and selling platinum jewelry, one of the most important but often misunderstood questions is, "which alloy?" In this session, a MUST ATTEND for storeowners, sales managers, sales associates and bench jewelers, Jurgen Maerz, Technical Consultant to PGI-USA, will review the four most common platinum alloys used in manufacturing and discuss specialty alloys for specific applications. Learning about alloys and how they impact the manufacturing process and the performance of the finished product is important for everyone who makes and/or sells platinum jewelry.
"Take Back the Wedding" and Maximize your Profits with Platinum: 1:30 p.m. - 2:45 p.m. in Room 104
As the price of precious metals continues to trend upwards, there are some facts that remain unchanged - platinum is still the world's most precious (and most profitable) metal and consumer desire for platinum remains extremely high. Kevin Reilly will explain what couples spend their money on and where they're willing to "cut corners" as they plan their wedding. It's an urgent call to action to retail jewelers everywhere to "Take Back the Wedding" and reclaim their share of the wedding budget.
Platinum and Lasers Seminar - the Ultimate Solution!: 2:30 p.m. - 4 p.m. in Room 103
Jurgen Maerz shows jewelers how to work with platinum and lasers. This presentation will showcase beautiful jewelry being constructed in a simple manner with outstanding results that can't be achieved using any other method. Seminar attendees will leave with enough knowledge to immediately apply these techniques to their business.
Smart Jewelry Show: Sunday, April 25
The Diamond Experience Seminar - Platinum, Maximize Your Profits: 12 p.m., Room TBD
Are you maximizing your profitability on each bridal transaction? In this informative session, Kevin Reilly shows jewelers that achieving incremental profits may be as easy as giving the bride-to-be what she truly wants - platinum. Find out how profitable platinum can be!
WHEN: Atlanta Jewelry Show: Sunday, March 7
Smart Jewelry Show: Sunday, April 25
WHERE: Atlanta Jewelry Show: Cobb Galleria Center, Atlanta, Ga.
Smart Jewelry Show: Chicago's Navy Pier, Chicago, Ill.
REGISTRATION: Seminars are complimentary for all registered Atlanta Jewelry Show and Smart Jewelry Show attendees, and they do not require pre-registration.
About Platinum Guild:
Platinum Guild International is dedicated to promoting Platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com
PRESS CONTACT:
Brand Building Communications for Platinum Guild International
212.343.8917 or PGI@brandbuildingnyc.com. |
