The best way to increase platinum sales is to ensure that those on the front line, your sales associates, are offering platinum, every time. PGI has developed two training programs designed to help you close the gap between desire and acquisition by giving sales associates the confidence to offer platinum with passion. PGI's training combines platinum education with the expert selling skills to overcome objections that stem from platinum's premium price or lack of understanding of the metal's true qualities.

Training Options:

In-Store Facilitated Training High impact, interactive training session(s) with sales expert. Learn to communicate the value of platinum to customers to close more sales. Learn to uncover customer motivations and desires to increase effectiveness of sales presentations. Demystify the misconceptions about platinum and learn to handle objections with ease. Learn selling skills that help increase the sales of all fine jewelry.

Online Platinum Sales Training 

There is one constant in the jewelry business - millions of people fall in love and get married every day. And it usually begins with an engagement ring, followed by two wedding bands. Platinum is still the most desired setting for brides to be, so the best way to maximize profitability and transaction size for your bridal business is to GO PLATINUM for all three rings.

The courses in this training center will give sales associates all the tools they need to understand the true value of platinum to meet the needs of the bridal customers, resulting in more sales.   And, with an eye to the future, a three-platinum ring customer is more likely to be a customer for life. 

It's now easier than ever to differentiate the bridal experience in your store, stay competitive and stay a leader with the world's most highly desired precious metal, Platinum.

For more details please contact Kristyn Beausoleil, Manager of Retail Relations, (kbeausoleil@pgiglobal.com, 212-404-1609).