Los Angeles (February 2005) - Platinum Guild International USA (PGI-USA), the global marketing arm for the worldwide Platinum jewelry industry, is hosting their annual Academy Awards Red Carpet Jewelry Preview on February 22 - 23, 2005 in Los Angeles, California. Over $10 million worth of Platinum couture jewelry will be on display at their exclusive event.  Celebrities and stylists will preview the designs and select the perfect Platinum jewelry for their clients to wear to the 77th Annual Academy Awards.  The Platinum jewelry being showcased in PGI-USA's suite is from over 40 Platinum jewelry designers such as Alan Friedman, Anthony Nak, Chris Aire, Erica Courtney, Michael Beaudry, Neil Lane, Scott Kay, Stephen Russell; exposing designers that are relatively new to Hollywood such as Barbara Berk Designs, Jeannette Fossas, Mark Schnieder, Bielka, Naomi, Suna Bros., Marc Lazar and Varna; and renown jewelry houses like David Webb, who is making a fierce comeback on the red carpet.

Some of the eye-popping pieces that will be featured at PGI-USA's exclusive suite for the 77th Annual Academy Awards include:
. Platinum and 8-carat pear shaped fancy blue diamond ring by Marc Lazar valued at $2 million;
. Platinum and 30-carat diamond necklace by David Webb valued at $1 million;
. Platinum and 63-carat diamond necklace by Diaco International valued at $700,000
. Platinum and 35-carat diamond cuff bracelet by Suna Bros valued at $175,000;
. Platinum and 11.36-carat emerald earrings by Illusia Jewels valued at $110,000;

"PGI-USA's exclusive Academy Awards Red Carpet Platinum jewelry preview provides the opportunity for jewelry designers to be introduced to the world of Hollywood by showcasing Platinum couture pieces to stylists, the celebrities and the media," says Michael O'Connor, Senior Vice President of PGI-USA. "Brand awareness becomes instantly worldwide when high-profile celebrities are photographed wearing jewelry from these Platinum designs," he adds.

PGI-USA has had great success in providing Platinum jewelry for awards shows in the past. At the recent Golden Globes awards, thirty celebrities were decked in Platinum jewelry as a result of PGI-USA's Platinum jewelry suite.  Celebrities spotted wearing exquisite jewelry include Golden Globe winner Charlize Theron (Monster), America's favorite spy Jennifer Garner (Alias), nominee Debra Messing (Will & Grace), presenter Jim Carrey, Kim Cattrall (Sex and the City), Patricia Clarkson (Six Feet Under), Melanie Griffith, Brittney Murphy and Jennifer Aniston.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity endows it with a natural white luster, which allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.platinumguild.com.

CONTACT:
Antonia Caamaño
PLATINUM GUILD INTERNATIONAL USA
(212) 404-1605/ acaamano@pgiglobal.com