Las Vegas, NV (May 24, 2003) - Retailers are coming to JCK 2006 with one agenda-to find jewelry that will increase their bottom line profits. They will find this jewelry at the Platinum Pavilion.

This year's Pavilion houses the largest and finest collection of Platinum bridal jewelry, in one convenient location, from brands such as:
. Coast Diamond
. Dev Valencia Design
. Fotiny
. Jeff Cooper
. Kirk Kara
. Lieberfarb
. Precision Set
. Ritani
. Tacori
. Timeless Designs
. True Knots
. Vassi

Women across America prefer Platinum. According to research by the Condé Nast Bridal Group (2004), 81 percent of brides-to-be prefer Platinum to other precious metals. The opportunity for manufacturers and retailers to tap into this high desire is bigger than ever! Over two million Americans are expected to tie the knot in 2006, projects the Condé Nast Bridal Group (2006).

The engagement ring is considered the entry point for future fine jewelry purchases. A Platinum engagement ring often leads to a life-long love affair with the world's most precious metal-a key opportunity to also secure Platinum wedding bands sales and further boost profits. According the DTC, a Platinum engagement ring purchase increases the likelihood of securing both Platinum wedding band purchases by 30 percent (2000, Platinum Acquisition Study).

Platinum is not just for bridal. It is a well-known fact that current owners of Platinum bridal rings are three times more interested in owning more Platinum jewelry. Many industry brands embrace this market offering a wide selection of Platinum fashion designs. Those brands can also be found in the Platinum Pavilion, among them:
. Henrich & Denzel
. J.B. International
. Kuwayama
. PMI
. Renaissance Platinum

Whether buying bridal or fashion jewelry, consumers will be looking for a large variety of designs when they shop.

Besides a plethora of new Platinum designs for retailers to sell, the Platinum Pavilion offers even more bonus incentives:
. Fantastic Nano iPod giveaways-Retailers who visit the Platinum Pavilion will have a chance to enter to win one of thirty limited edition Platinum Nano ipods. Each Nano iPod is engraved with the Platinum trademark "Pt".  Contest tickets can be found in the PGI booth (303 PtP) and in the 2006 Platinum Directory and Resource Guide. Tickets must be filled out and submitted to the PGI booth. From Saturday, June 3rd - June 5th, winning tickets will be drawn every hour. Winners must claim their iPod by noon the following day.
. 2006 Platinum Directory and Resource Guide by PGI-USA-a comprehensive directory to Platinum jewelry brands exhibiting at the JCK show, as well as a guide to Las Vegas nightlife.
. Platinum Internet Café - Retailers can expedite purchase orders, or connect with loved ones back home while getting an energy boost from an assortment of beverages and snacks.

With all the exiting opportunities at this year's Pavilion, JCK is sure to Go Platinum in 2006! 

Platinum is prized for its Pure, Rare and Eternal qualities

PURE: Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin.

Only the purest platinum jewelry will bear a stamp reading "PLATINUM", "PLAT", "Pt
950", or "Pt 900", signifying the jewelry is 90% to 95% pure platinum.

RARE: Platinum is 30 times more rare than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International (PGI)

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to supporting and promoting the high purity, rare and eternal qualities of Platinum to the consumer and jewelry trade.  PGI has offices in each of the world's major jewelry markets; providing information, assistance and education on all aspects of Platinum jewelry.
For more information on Platinum, please visit www.platinumguild.com

Media Contacts:
Antonia Caamaño (212) 404-1605 / acaamano@pgiglobal.com
Platinum Guild International USA