PGI conducts and compiles critical research findings relevant to the precious jewellery trade in the UK. Want to know who the major decision maker is in the purchase of an engagement ring? Want to know who the big spenders are and how you can reach them best? Read our research reports below to find out.

Bridal Purchase Process Survey April 2007 - Commissioned by PGI, this research breaks down the whole purchase process of the engagement and wedding rings and offers invaluable insight into how to maximise your sales.

NatMags Bridal Survey 2006 - Conducted by the largest publisher of wedding magazines in the UK, this report is the Bible for the wedding industry and details where bridal consumers are finding their inspiration and information from.

For more tips on training your staff to maximise platinum sales, visit our sales training section or find out about the marketing support that PGI can offer your business.