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Find out why platinum should be a part of your jewellery business Latest platinum jewellery news and press information Retailer support, consumer advertising, merchandising materials and online support Train your sales team to effectively sell platinum jewellery Information on how to work effectively in platinum

Platinum training Launch






Platinum Guild International UK is keen to help members to increase their platinum bridal jewellery sales. Over the past two years, a retailer training course has been developed to help create platinum sales today, and in the future.

Frequently Asked Questions




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Teach your sales team the most common questions asked by consumers about platinum jewellery and the most effective answers.

Platinum at a Glance



Platinum engagement and wedding rings by Christian Bauer 



The most accurate, essential platinum information at your finger tips so your sales associates talk about it with complete confidence

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