The platinum bridal jewellery market is withstanding the current downturn; stil top London
retailers are not complacent. They're going al out to draw in the consumer launching dazzlingly
innovative displays highlighting platinum's enduring appeal for those enjoying the best
relationships during London Jewellery Week, 8 - 14 June 2009.
Seven London retailers*, chosen for their excellence in promoting platinum, and Platinum Guild
International have enlisted the support of 2nd year product design students from Central St
Martins College of Art and Design (CSM) to create exciting window displays that will make each
store catch the eye of the passerby. The students have been given a remit to design a display
featuring platinum bridal jewellery enticing bridal shoppers to venture inside.
The concept behind each display is a narrative based around the reasons for the purchase of a
platinum ring. The designs will convey the pure, rare and eternal attributes of the precious metal
and embody the symbolism of giving and receiving a wedding ring.
Each retailer has been presented with concepts from a dedicated student team, to ensure that
the store window display emphasises the core values of the metal, relationships and the retailer
brand. Stand out wil be increased with a showcase of the latest bridal designs using the most
aspirational precious metal for consumers, platinum.
Winning designs wil be commissioned on 22nd May, ready for unveiling in store on the 8th of
June.
Platinum Guild International (PGI) is an organisation dedicated to inspiring a passion for
platinum that ensures it is the precious jewellery of choice. We supply information, practical
advice and expertise to help jewellery buyers make informed and inspired decisions. We also
offer the jewellery trade specialist knowledge and resources, with the aim of providing
customers a high level of help and advice in store
The innovative window displays will be on show throughout London Jewellery Week from 8 - 14
June at the fol owing establishments*:
Cox & Power
35C Marylebone High St
London, W1U 4QA
T: 020 7935 3530 |
Joule
205-207 West End Lane
London
NW6
T: 020 76244244 |
E C One
41 Exmouth Market
London
EC1R 4QL
T: 020 7713 6185 |
Marmalade Jewellery
23 Turnham Green Terrace
London
W4
T: 020 8742 1178 |
Hirsh
56-57 Burlington Arcade
London
W1J0QN
T: 020 74996814 |
Nicholas James
16-18 Hatton Garden
London
EC1N 8AT
T: 020 7242 8000 |
10 Hatton Garden
London
EC1N
T: 020 7404 4392 |
Wave Contemporary Jewellery
60 Beauchamp Place
London
SW3 1NZ
T: 020 7589 8491 |
For further information, comment or higher res images please contact:
Nita Rushi I PR Manager, Platinum Guild International (UK)
T: 020 78... I M: 0753... I E: nrushi@pgiglobal.com I www.preciousplatinum.co.uk
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