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The ultimate style investment - a one-off platinum and diamond handbag - has
just arrived in the UK, designed by Japanese jewel ery genius Ginza Tanaka. Due
to be unveiled during London Jewel ery Week 2008 (11th-15th June), this show-
stopping piece, made entirely from platinum and set with over 2,000 diamonds, is
one fashion accessory that wil stand the test of time. With a record-breaking
value of over £1 million, it is surely the world's most desirable handbag.
The versatility of the bag makes it even more unique, as it can be worn in a
number of ways. If a clutch bag is more your style, simply detach the long dazzling
diamond shoulder strap and drape it round your neck for instant red-carpet
glamour, similar to Nicole Kidman at this year's Oscars. The necklace can also be shortened, transforming into a choker to make the most of your neck, transforming into a choker to make the most of your neck,
and leaving you with a ready-made bracelet to adorn your wrist. Alternatively,
remove the eye-catching centre piece of the bag, featuring an eight carat pear-
shaped diamond surrounded by a cluster of eighty-one smaller diamonds, and
wear it as a brooch.
Pure, rare and eternal - platinum has long been renowned as the world's most
precious metal. The A-List know that platinum will never go out of style, and
screen icons like Grace Kel y or Marilyn Monroe married in exquisite platinum
jewel ery. More recently, glamorous starlets including Katie Holmes and Jessica
Alba have carried on the trend, opting for platinum jewel ery to add the finishing
touch to their red carpet creations.
However, platinum is not just the reserve of the rich and famous, it is also the
perfect choice for bridal rings that will be worn forever. Being the purest precious
metal available, it is hypoal ergenic, has a beautiful feel, and an appearance that
will stand the test of time.
Notes to Editors
Each diamond in the handbag is set using the "horidome" (carve and set)
technique. This maximises the pliable nature of platinum to accentuate the
sparkle of the gem with minimal surface metal, yet offers security of setting.
| |
Platinum Bijoux Bag |
| |
Bag |
Corsage |
Strap |
| Material |
Pt 950 Diamond
Total of approx. 167 ct and
1867 diamonds |
Pt 950 Diamond
Total of approx.
12 ct and 82
diamonds |
Pt 950 Diamond
Total of approx.
29ct and 233
diamonds |
| Size |
Approx. 9 cm in height ×
14 cm in width × 5 cm in
depth |
N/A |
Approx.110 cm |
Price (including
consumption
tax) |
200,000,000 yen (Approx. £1,100,000) |
Ginza Tanaka was founded in 1892 and has been a purveyor of precious metal jewel ery for over 100 years. In 2002, the company completely refurbished its main store in Ginza, Tokyo. The company has six stores including its main one in Ginza, Shinjuku, Yokohama-Motomachi, Nagoya, Shinsaibashi, and Fukuoka Tenjin.
For further information please contact:
Nita Rushi
PGI UK Press Office
T: 020 7841 1240 / E: nrushi@pgiglobal.com
For more information on the Platinum Guild visit www.preciousplatinum.co.uk
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