Nothing  complements  a  look and  finishes  off  an  outfit  better  than  an  exquisite
piece of neckwear.   But no matter how beautiful your necklace, if it's not suited
to your neckline you will not be showing it off to its best advantage.  

Simple or adorned, chunky or delicate, long or short, the right neckwear makes a
shrewd  jewellery  box  investment,  flattering  necklines  and  outfits  for  years  to
come.  For those who love the unique feel of wearing luxury jewellery platinum is
the perfect choice.  It is found in few places on earth, making it the rarest precious
metal  used  in  fine  jewellery.  At  95% pure,  platinum's  qualities  mean  it  will  not
wear away and can be treasured for generations to come.  Here Platinum Guild
International  expert  Ruth  Donaldson  offers  her  foolproof  tips  on  how  you  can
avoid classic neckline faux pas.

	Strapless An extremely versatile neckline that works well with both short and long necklaces, including chokers, pendants and lariats. Platinum Match: Sarah Jordan platinum diamond set double curl 'Meridian' pendant, £3,465
	V-Neck Choose a necklace that mirrors the shape of the neckline such as y-drop necklaces and pendants that take the same angle as the v-neck, while a choker or collar go with this neckline because they accent the v-neck. Platinum Match: Ernest Jones platinum quarter carat drop diamond pendant, £550
	Jewel This high and rounded neckline works with necklaces that fit close to the throat such as chokers, collars and princess necklaces. Platinum Match: Green + Benz platinum and diamond pendant 0.10ct, £655
	Halter neck This neckline does not work well with necklaces, so forgo neckwear for a pair of statement drop earrings. Platinum Match: Tom Rucker platinum drop earrings with latticed platinum spheres and ruby studs, £3,375
	Scoop This versatile neckline and will suit most neckwear, so go bold or simple the choice is yours. Platinum Match: Jacobs Jewellery Design platinum pendant with trapezium cut green tourmaline accented by a rectangular cut diamond, hung on a curb platinum chain, £1,250
	Square This neckline works with curved necklaces that soften the neckline's harsh right angles. Try a choker or princess necklace. Platinum Match: Bunz platinum and diamond set sphere and twisting bar pendant, £3,215

Contacts:

For information, quotes, photography, jewellery loans and all other media information, please contact the Platinum Guild press office at Lexis PR on 020 7908 6488 or email platinumpressoffice@lexispr.com