Building on the increased demand for platinum chains, Platinum Guild International (PGI), the worldwide marketing body for platinum jewellery, is launching a comprehensive database of chain manufacturers engaged in the production of platinum chains and findings. Available online, the Platinum Chains Catalogue offers a resource to jewellery retailers internationally facilitating opportunities between suppliers and those looking for chain resources in platinum.
According to James Courage, CEO of PGI, "Platinum today presents opportunities that have not been available to the jewellery industry for sometime - attractive prices and a low premium over other precious metals. This has led to an increased demand for platinum jewellery and a new opportunity for platinum chains in China and Japan, the two largest markets for platinum jewellery. Platinum chains are also gaining momentum in the USA and other markets.
 "We know that excellent producers of platinum chain exist throughout the world; equally that there is strong demand - getting the two parties together is the challenge this Platinum Chains Catalogue aims to resolve by bringing together the two parties sides thus generating an opportunity for increased platinum sales for everyone involved."

The catalogue highlights platinum manufacturers in China, Japan, USA, India, UK, Italy, Germany and France, supplying machine-made chain, hand-finished chain and fastenings and semi-finished products (not exclusively for chains).
Considered the most precious of metals, platinum sets the benchmark for the highest quality in jewellery. Naturally white and highly durable, platinum will maintain its promise over time, never changing in colour or mass, holding valuable pendants in place and effortlessly enduring the wear and tear of the years.