Platinum Guild International has re-launched its consumer website, www.PreciousPlatinum.com. The redesigned site not only features cutting-edge updates to many of PreciousPlatinum.com's most popular features such as the Design Gallery, but it also features new innovative tools to help retailers and designers reach their target consumer and grow their businesses.

The enhanced website offers the following tools to further assist retailers and designers increase platinum awareness and boost sales:

DESIGN GALLERY:
The enhanced Design Gallery allows site visitors to search for platinum product based upon jewelry type, occasion, stone setting and finish. The visitors can then view and print customized PDFs containing product shots, product pricing and manufacturer contact information.

DESIGNER PROFILES:
Visitors are able to easily access brands' contact information while learning about the company's history and heritage.

FIND A PLATINUM RETAILER:
The "Find a Platinum Retailer" section of PreciousPlatinum.com features contact information for all retailers who have been mystery-shopped by PGI. Consumers feel confident visiting retailers located on PreciousPlatinum.com because the retailer recommendation comes from a trusted, third party source. After locating a local retailer, consumers are presented with a map and driving directions to the store through Google Maps.

HINTS & TIPS:
PreciousPlatinum.com now features a comprehensive "Hints & Tips" section to assist and support sales associates faced with savvy shoppers. This extensive guide includes a jewelry term glossary that can be used as both a vocabulary refresher for sales associates and an unbiased educational destination for customers. 

MEDIA CENTER:
The website also offers an updated Media Center featuring platinum jewelry in the media, celebrity images, consumer videos and advertisements which enhance consumer desire for platinum jewelry.

In addition to benefiting from the site's new features, designers, manufacturers and retailers featured on PreciousPlatinum.com are able to take advantage of the Website's high Google ranking. Platinum designers are now able to receive increased online marketing exposure of their brand and product selection at no additional cost.