Hollywood a-listers go platinum at the 67th annual Golden Globe awards

Platinum Jewelry Remains Top Choice for the Red Carpet

Los Angeles, CA (January 17, 2010) - Platinum makes diamonds sparkle brighter on the red carpet, so it's no wonder why our favorite stars opted to wear platinum jewelry to the 67th Annual Golden Globe Awards. Style expert Michael O'Connor notes that "Celebrities are choosing one area to highlight, whether that's a large statement necklace in platinum, big earrings or stackable cuff bracelets." O'Connor adds that "Colored gemstones are making a big appearance on the red carpet. We're seeing more in the cooler palettes, such as blues and greens." Since platinum is a naturally-white metal, it will maximize the brilliance of colored stones too.

Following is a list of platinum baubles that celebrities wore on the red carpet and at parties:

• Toni Collette: Platinum and diamond drop earrings, bracelets and rings by Neil Lane.
• Emily Blunt: Blackened platinum and colored diamond bracelets and earrings (30 carats) by Lorraine Schwartz.
• January Jones: Platinum and diamond bracelets by Neil Lane.
• Kate Hudson: Platinum ring with emeralds and diamonds, and a platinum bracelet with pearls and diamonds (9.5 carats) by Stephen Russell.
• Zoe Saldana: Platinum and ruby earrings, ring and bracelet by Lorraine Schwartz.
• Drew Barrymore: Platinum and diamond stud earrings (24 carats), and a platinum and moonstone ring (80 carats) by Lorraine Schwartz.
• Olivia Wilde: Platinum bangle and earrings with diamonds and black onyx by Tiffany & Co.
• Penelope Cruz: Platinum and diamond earrings (20 caratds), platinum and diamond bracelet (42 carats), and a platinum and pink diamond ring (7 carats) by Chopard.
• Nicole Kidman: Platinum bracelets with diamonds and emeralds by Fred Leighton.
• Halle Berry: Platinum and diamond bracelet by Kimberly McDonald.
• Jennifer Garner: Platinum and diamond bracelet by Bvlgari.
• Lisa Edelstein: Blackened platinum earrings with blue sapphire and diamonds, platinum bracelet, flower brooch and two rings by Lorraine Schwartz.
• Ginnifer Goodwin: Platinum and diamond cuff, ring and earrings by Neil Lane.
• Kate Winslet: Platinum and diamond earrings and bracelets by Tiffany & Co.
• Tina Fey: Platinum and diamond earclips, bracelet, ring and bands by Fred Leighton.
• Jennifer Carpenter: Platinum and diamond earrings, rings and bracelets by Neil Lane.
• Julianne Moore: Platinum and diamond ring by Bvlgari.
• Kate Walsh: Platinum and diamond earrings, bracelet and ring by Neil Lane.
• Rose Byrne: Platinum and diamond hair clips and brooch by Neil Lane.
• Maggie Gyllenhaal: Platinum and diamond drop earrings (14.32 carats) and bracelet (59.16 carats) by Bvlgari.
• Marion Cotillard: Platinum and diamond hair clips (12 carats), and platinum and diamond bracelets (53 carats) by Chopard.
• Lauren Graham: Platinum and diamond earrings, platinum and diamond cuff (90 carats) and a blackened platinum and diamond ring by Lorraine Schwartz.
• Calista Flockhart: Platinum and diamond earrings and ring, and platinum necklace with pearls by Cathy Waterman.
• Elisabeth Moss: Platinum and diamond sautoirs (144 carats), and platinum and diamond drop earrings by Chopard.
• Anna Kendrick: Platinum ring by Cartier.
• Julie Benz: Platinum and diamond drop earrings (16 carats), platinum and diamond bracelet (27 carats), platinum and yellow diamond bracelet (45 carats), and a platinum and yellow diamond ring (12 carats) by Chopard.
• Helen Mirren: Platinum and diamond earrings (18 carats), platinum and diamond bracelet (25 carats), and a platinum and diamond ring (7 carats) by Chopard.
• Jeanne Tripplehorn: Platinum and diamond drop earrings (11 carats) by Chopard.
• Amy Poehler: Platinum and diamond earrings (9 carats) and a platinum and diamond bracelet (70 carats) by Chopard.
• Sofia Vergara: Platinum and diamond earrings (10 carats) and a platinum and diamond bracelet (34 carats) by Chopard.
• Jessica Simpson: Platinum earrings by Neil Lane.
• Ashley Olsen: Platinum and diamond earrings (22 carats), platinum and diamond bracelet (27 carats), platinum and diamond bracelet (54 carats), platinum and diamond ring (9 carats), and a platinum and diamond ring (11 carats) by Chopard.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE: Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin.

Only the purest platinum jewelry will bear a stamp reading "PLATINUM", "PLAT", "Pt 950", or "Pt 900", signifying the jewelry is 90% to 95% pure platinum.

RARE: Platinum is 30 times more rare than gold.

ETERNAL: Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on platinum jewelry, please visit www.preciousplatinum.com