Platinum Guild International (PGI) is blazing a trail at IJL for the third year running. Retailers visiting the IJL show will be encouraged to follow a Platinum Trail around the show area to view platinum manufacturers' latest collections. These collections will be highlighted within specially marked "platinum" jewellery display cases.

The winners of last year's IJL Platinum Trail Best Platinum Display category, Brown & Newirth, are looking forward to participating again in 2010. Marketing Manager Amber Saunders explains: "The IJL Platinum trail provides an ideal opportunity for us to highlight our extensive range of beautiful platinum engagement and wedding rings. Retail buyers can easily identify leading platinum jewellery producers by following the Platinum Trail using the sponsored show map to find the stunning platinum displays at participating stands."

A panel of distinguished judges will also tour the Platinum Trail during the opening day of the IJL show and choose the manufacturer who they feel has the Best Platinum Display. Visiting retailers following the trail will also get the chance to give their "vote" for the best display by voting for the Retailers Choice. Also being judged is the Best Platinum Bridal Tri-set Design. The tri-set is one of the popular platinum bridal purchases and as such is the focus of this year's competition.

PGI will host a party at the end of the first day at the exclusive Hurlingham Club, where weary buyers and manufacturers can enjoy a cocktail and something to eat whist the PGI reveal the winners of the Platinum Bridal Tri-set Design and the Best Platinum Display,the Retailers Choice will be revealed at the end of IJL on the PGI and the winners to be announced on www.platinumguild.co.uk.

Should you wish to receive an invite to the PGI cocktail party please contact Suzi Jarrell on 020 7841 1240 or via (sjarrell@pgiglobal.com.