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Dear Reporter,
Platinum Guild International USA (PGI-USA) is pleased to attach their new 2002 Edition X catalog, featuring a diverse compilation of platinum jewelry creations from celebrated designers and manufacturers including A. Jaffe, Alishan, Cédé, Christian Bauer, Jack Kelége & Co, Inc., Scott Kay, Tacori and many more. Designed as a comprehensive guide for the jewelry industry, its 143 glossy, color pages showcase the latest platinum designs from over 60 fine jewelry designers. The 2002 Edition X catalog is sure to be a valuable resource as you put together your upcoming stories.
"Since PGI-USA's inception and our first catalog a decade ago, we've seen platinum come a long way," says Laurie Hudson, President of PGI-USA. "From brides-to-be to Hollywood celebrities such as Jennifer Lopez, Madonna, Courteney Cox Arquette and Reese Witherspoon, platinum has clearly emerged as the metal of choice for commemorating life's milestones."
The following are some trend highlights for this season:
- Women continue to favor the impact of an exquisite platinum pendant necklace. Inspired by television shows like "Sex and the City" and "Friends," platinum hearts, religious symbols and geometric shapes are perennial pendant choices (see pages 35,62,63,68).
- This year, designers and marrying consumers are favoring platinum wedding and engagement rings with intricate embellishments. Bands are enhanced with hand-carved custom designs, filigree and inset stones. Romantic details such as engraving, pave and weaving are also in vogue (see pages 21,43,46,51).
- Platinum pieces featuring nature motives such as birds, flowers, leaves and animals, often encrusted in gemstones, have blossomed this year (see pages 63, 73, 75,100).
- Set against the cool color of platinum, brightly colored diamonds and gemstones, in every shade of the rainbow reflect fashion's new emphasis on color (see pages 64,65,113,116).
- With an increased focus on patriotism, red white and blue combinations and flag motifs set in platinum are proving to be extremely popular (see pages 78,129).
Platinum Guild International USA -- the marketing arm for the worldwide platinum industry -- is dedicated to stimulating and protecting the American market for platinum jewelry. Since the Guild began in 1992, the demand for platinum jewelry has increased more than 1500 percent. For an additional copy of the Platinum 2002 Edition X catalog, please fax a request to PGI-USA at (949) 760-8780. To receive a free "Platinum Buyer's Guide," write to PGI-USA, 620 Newport Center Drive, Suite 800, Newport Beach, California 92660 or visit the Web Site at www.preciousplatinum.com. For more information about precious platinum jewelry and designers, or to photograph any of the platinum jewelry featured in the catalog please call Magnet Communications.
Best,
Eliza Smith, magnet communications, NY 212.367.6836 Niki Ostin, magnet communications, LA 310.772.0055 x 240 Alex Alvarez PGI-USA 949.760.8279 |
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